hear me out: someone out there is living their absolute dreamiest existence with the business they’ve thought up. so why can’t you? if you can feel your brand aching to stretch it's potential-filled wings, I can be the bridge you need to attract the clients you’re dying to meet.
your business’ branding is what sets you apart and makes clients see you for the unique entity that you are. I want to create branding that is so completely you it’s like your soul exploded onto the page. time to let out your inner weirdo, and show the world what makes your brand so unique!
ok so first we'll strategize! I'm all yours for a 90 minute zoom call where we dive deeeeP and get into the heart of what you wanna communicate to your humans. this call is for us to really get to know your brand at the base level so that everything I make is based in your essence.
90-minute brand strategy session!
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based on what we talk about in our brand strategy meeting, I'll draft a mood board so that we're on the same page right off the bat. the cool thing about this mood board is that it's collaborative. so if you aren't feeling an image, you can leave a sticky note and tell me why. or you can add your own images to the established mood board. I'll use this mood board to build your brand.
mood board!
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y'all. logos with me are no joke. it is gonna feel like YOUUUUU. I'll use your mood board to come up with ten rough sketches of what your logo could look like. you'll pick two of those sketches for me to make digital. I'll make them digital. you'll choose your fave. and then we'll edit that one until you're obsessed with her.
Logo!
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one logo does not fit all. there will be scenarios where you need different versions of your logo. the logo that works for your business cards is not the same logo that's gonna look good as the teeny tiny favicon for your website. so you'll get your og logo and three more that match it.
3 Logo variations!
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as lizzie mcgure gorgeously put it, "you always dress in yellow when you wanna dress in gold. instead of doing what u want, you do just what you're told." either you spell it out for me or I'm going to figure out what colors light you up as much as gold hypes up miss mcguire.
color palette selection!
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you'll need at least three fonts: a font for your headers, a font for your subtitles, and a font for your paragraphs. these may be the same or may be different from the font in your logo. and they all have to go together. when I say this is harder than it seems. but I have some experience in dis arena. hand her over to me.
font pairing selection!
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textures breathe life into everything. look at the image above for reference: for the background, I used the texture of an actual vintage book. above that, we have the subtle texture from an old map. and on top, the texture of a lens flare. this captures her love of antique shops, travel, and artful photography.
textures!
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based on our brand strategy session, I will identify the most important things for you to be focusing on when crafting any kind of brand touchpoint. this is the stuff that really, REALLY matters to you; what everything else in your brand is based off of.
I'll also write a list of manifestations that you can say into your mirror daily if you're into that kind of thing (I am!) lastly, I will identify two of your ideal clients that you can craft each message for.
brand values + goals + ideal client
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all of these things will be compiled for you (with explanations) into a branding guidebook. it will be approximately 30 pages of thoughtfully selected, custom gloriousness that describes your brand visually to yourself, your peers, and to your ideal client. it will set you apart from the crowd immediately. you will attract the clients you click with because they're going to recognize the person that you are before even meeting you.
Comprehensive Brand Guideline PDF
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have you ever eaten a big scoop of gelato? I want scrolling your website to feel like that, where everything is colorful and delicious and you’re feeling all giddy with how your life turned out. your website is a crazy powerful business tool, and making it reflect who you are helps you attract the clients you want. I love creating websites that are like little sneak peeks into your soul, and that let people see how magically weird and wonderful your business is.
unfortunately, if you aren't interested in doing branding along with your web design, I'm gonna recommend wix. but if you ARE interested in both branding and web design, read on lil mama.
Wait okay one thing first!
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I have a ground rule: I only do web design if I have done your brand design first. why? because what would I even put on your website if you had no branding in place? I wouldn't know what fonts or colors to use, what vibe we're going for, anything! I would just be like???? k guess we're doing times new roman 12 point font?
6 pages of web design!
I will start by designing your home page. you can give me all the feedback on that, and then I will design your next five pages based on your home page design. these could be anything: about me, contact, pricing, education, portfolio, blog, or anything else your beautiful brain desires! oh, and I design using Showit!
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education!
as IF I'd leave you hanging! I'll off-board you with the tools you need to upkeep the website by yourself. if you aren't already a showit fan, you will be. it's so intuitive and easy to switch photos and text in and out. there's tons of flexibility to make your design as custom as can be.
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-- probably marie antoinette another time. murals are like a fun, colorful tattoo for your business! they let everyone know the cool things that vibe with you, and put more of your personality into your space. they are also, believe it or not, really good marketing tools. so you can make your wall prettier and market your business at the same time! a win win!
planning session!
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I wanna hear all of your dreams-- the reason that you want a mural, and what you want it to accomplish. an ig photo op? okay, we'll make sure it photographs well. a tool for increasing human happiness? let's make the colors bright and the shapes happy! that's one of the best parts behind choosing a designer for your mural. I consider the logistics alongside the art.
mural design!
you are as much of a part of the design process as I am. After our planning session, I will provide 3 sketches of potential murals, and you can give input. we'll tweak the one that you choose until you love it, and we'll add the actual color last so that we're focusing on the messaging before anything else.
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mural supplies
I was surprised the first time I did a mural at how much paint and brushes and tape and other supplies cost! so all of that is bundled up in the cost. because of this, and because a bigger mural takes more hours to paint, the price of the mural will vary depending on how big it is.
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Cannot give Christianna a better review!!... she is incredible with creativity. (all of her ideas are so different and unique- I don’t know how she does it so quickly)! The final product is crisp, one of a kind, high quality, and perfectly branded to me.
=Olivia
"I may be a bit obsessed with Christianna and her work! I was looking for a new logo and came across her Instagram. I was immediately drawn to her work and reached out right away! She was very responsive and we got right to work... at the end of the day she just wants her clients happy and satisfied! Christianna was SO SWEET the entire time, worked with me until the very end, and I walked away with a beautiful logo I'm in love with! She is my go-to graphic designer."
-Ramie
- Brittany
Christianna was AMAZING!!!! She made all my branding dreams come true & created my vision perfectly
